Blog

Articles on social media, content strategy, and how to grow online. Written by the i-vory Studio team in Bucharest.

How to choose a social media marketing agency in 2026

A practical guide: what to look for, what to ask, and how to tell the difference between an agency that knows its craft and one that just talks a good game.

What does a social media marketing agency actually do, and why you might need one

The services on offer, what they cost, and how to know when it is time to outsource your social media.

What does social media cost in Romania in 2026?

Real prices for posts, carousels, short videos, and full management. What you get at each price tier and how to choose what fits your business.

Why you need social media if you run a small business

It is not optional. It is required. If you do not post, you do not exist. How the algorithm works and why a daily presence matters.

TikTok vs Instagram 2026: which platform deserves your budget?

Each platform has its own audience. We explain the differences, where your customers actually are, and how to choose the right one.

Real examples

The articles are the theory. The portfolio is the practice.

See how we apply what we write about on real business accounts: medical, e-commerce, legal.

UrbanCat — a Romanian brand for cat products

Content built for an online shop: product carousels, cinematic video, and a monthly strategy across Instagram and TikTok.

Dr. Nicolae Ghibu — educational medical content

TikTok and Instagram for a doctor. Content that explains procedures clearly, without jargon, and builds trust.

Andreas Popa-Alexandru, Attorney — accessible legal content

Content for a criminal defense lawyer: complex law explained in plain language. Builds authority and brings in new clients.

See the full portfolio →